Bad Debbie! - When Ads Use the Wrong Choice of Words

I was reviewing a post on my technology blog and saw an ad that had me concerned:


Under investigation? When these words are used they connote something negative; as in things are being investigated for their validity or because of faulty circumstances. I would have never stated that this new procedure is under investigation. There are probably a dozen ways of relaying this message in a more positive fashion. Let's try!


  • New Procedure Being Explored
  • New Procedure Underway
  • New Procedure Presents Successful Results
  • New Procedure on the Horizon
  • New Procedure Promotes Positive Remediation
  • New Procedure Provides a New Hope
Ok, so I only came up with half-a-dozen. Still, there is probably a better way of describing this new study and procedure! 

Whatchu think?


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